GlobalEnglish Reveals Alarmingly Low Business English Competency in Corporate China
Global Business Leaders Gather in Shanghai and Beijing to Discuss the Urgent Need to Address the Dramatic Communication Skills Gap of a Workforce Ill-Equipped to Conduct Global Business
SHANGHAI, CHINA--(Marketwire - April 11, 2011) –
GlobalEnglish Corporation (www.GlobalEnglish.com), the leading provider of on-demand development and support for Business English communication, announced today in Shanghai at the elite GlobalExchanges Asia summit the findings from the newly launched Business English Index (BEI). The report reveals a surprising insufficiency in the Business English communication competencies that are critical to effective and efficient operations across all global industries. The issue is so urgent that another GlobalExchanges summit will be held in Beijing on April 14, 2011.
"Visionary corporate leaders in China will join us for these events because they understand the deep connection between effective Business English communication skills and overall Enterprise Fluency," said Tom Kahl, Executive Vice President and member of the Office of the CEO. "Enterprise Fluency refers to the communication, collaboration and operational proficiency companies must have to profitably expand their global footprint."
The 2011 Business English Index for China is 5.10 out of 10 possible points, confirming that current Business English skills are inadequate to meet the demands of global business in the 21st century. More than 11,000 Chinese employees in top global organizations operating in China were surveyed for the BEI. Scores of 5.0 or lower translate into a workforce that can understand only basic information on the telephone or in person, but cannot understand most business presentations, take a leadership role in business discussions, or perform relatively complex tasks.
"China is struggling with a low BEI because most English education focuses on general conversational English skills rather than the necessary communication tools for global business," concluded Kahl. "By 2025, it's estimated that more Chinese people will speak English than the number of native English speakers worldwide. But only companies that invest in the development of their employees' Business English communication capabilities will be able to advance their Enterprise Fluency to successfully compete in the global marketplace."
As globalization continues to top the list of strategic initiatives for large enterprises, the BEI was established to implement a standard way for businesses to benchmark their Business English skill level against other companies and allow comparison for trends across industries. The 2011 BEI report is the first in a series of annual reports on these measures.
For a complete copy of the Business English Index findings visit: Understanding the Readiness of Global Companies to Communicate Effectively in the 21st Century.
GlobalExchanges Asia are invitation-only events being held April 12 at the Grand Hyatt Hotel Shanghai and April 14 at the Kempinski Hotel Beijing. The events will include take-away strategies from industry leaders such as Deloitte in Shanghai and Rich Products in Beijing.
About GlobalEnglish Corporation
GlobalEnglish offers solutions for EnterpriseFluency: the communication, collaboration, and operational proficiency companies must have to compete in today's global economy. Enterprise Fluency(TM) is the measure of a company's ability to apply their company-wide gains in Business English skills to improve the ease with which their global teams can communicate and collaborate with each other and the effectiveness with which the company can operate across country borders.
We have more than 500 enterprises partnering with us globally, including BNP Paribas, Capgemini, Cisco, Deloitte, GlaxoSmithKline, Hewlett-Packard, Hilton, John Deere, Procter & Gamble, and Unisys. Our comprehensive, on-demand software solution is available in 15 languages for instant, on-the-job support for business tasks in English -- such as writing emails -- and programs for building lasting Business English proficiency. Headquartered in Brisbane, California, we have global reach to support multinational companies in any country worldwide.
For more information, please visit www.GlobalEnglish.com.